Instagram is one of the most popular social media platforms which has over seven hundred millions active users. Since it has more engaged audience as compared to other social media platforms like Facebook or Twitter, this becomes a great opportunity for the marketers to advertise their product, reach the targeted audience and gain more profit. Marketers can accomplish their goal of advertising their product through the option available on Instagram for paid advertisement. In the coming year, Instagram would allow users to publish photos on their business profile with the help of a third party platform so that it becomes even easier for the businesses to take advantage of all the features offered by Instagram.
Make your work creative
Instead of focusing on the product, highlight the solution you provide. It’s mandatory to do all your work in a creative way and treat customers as a priority. Before promoting your product on Instagram, you must be aware of the fact that visual content is one of the most important assets responsible for both success and downfall. Use content that is informative enough to determine your product, the company’s culture and your goals with the customers.
Create an effective profile
Your Instagram business account must be emphasizing to the customers, follow some simple tips that have been mentioned below:-
The profile photo on your account must be your company’s logo so that people who follow you on other social media platforms like Facebook and Twitter would easily recognize your brand. Crop the profile photo in a circle before uploading and try to choose a larger image because it will appear larger on the web.
In order to discover more followers on your business profile, the username on Instagram should be similar to the username you have been using on other popular social media platform. Other information that your public profile must contain is your website’s URL and a short description as a bio.
Promote your business account
Add your Instagram handle to your other popular social media platforms for effective promotion. The more you can do is to send a message to the existing followers (on other social media networks) to check out your Instagram business account. You can also buy Instagram followers to attract genuine followers on Instagram.
Now, social media ads have been proven to be an effective tool for generating more customers, building brand awareness and enlarging the business. Instagram ads would definitely provide you a better access to the existing business account.